BA (Hons) Degree in Business Studies (Marketing)

Objectives

The department aims to provide students with an understanding of those business issues which are vital to the functioning of the business community and to help them develop a philosophy which encourages responsible management of the business system and its major functional areas.

Purposes

The Department of Business Studies aims to provide students with the opportunity to:

• Obtain a first-class business education commensurate with the needs of the time.
• Develop an in-depth understanding of the free enterprise system which governs business activity.
• Benefit from the educational resources of the department.
• Benefit from a quality graduate program.

Building Blocks

The period of study for full-time students is four academic years (eight semesters) covering both core and elective subjects and each subject carries a fixed number of study credits. The normal load in each semester is 30 ECTS taught over 13 weeks.

The program is structured so as to offer students the opportunity to acquire a solid general education in Business Studies followed by a more in-depth training in an area of their choice. Subjects are tiered across semesters in a building block fashion so as to take full advantage of the flexibility offered by the semester system.

Students studying towards the BA (Hons) degree in Business Studies are required to take a minimum of 240 ECTS. Students may attempt more with the permission of the Head of Department and in accordance with internal departmental rules. Sixty (60) of the required 240 minimum ECTS come from General Electives and the remaining 180 ECTS come from the student’s chosen field of study. Of these 180 ECTS, 40 are specialisation options while the remaining 140 are core subjects.