The course has been designed with the aim of providing students with the opportunity to develop a sound understanding of the theory and practice of public relations.
We recognize the current realities and developments of the European and international business world, and the fact that the public relations practitioner is continually asked to meet new challenges.
Language Stream
The Languages stream helps students to develop their written and conversational skills in English and French or German, aiming to enhance their efficiency as public relations officers in an international context. Furthermore, this stream helps students develop an awareness and understanding of the history, culture and literature of Britain, France or Germany.
Structure of the BA(Hons) Degree in Public Relations
The period of study for full-time students is eight semesters covering both core and elective subjects. Each subject carries a fixed number of study credits. Fifteen lecture periods of forty-five minutes each plus all the prescribed course work normally constitute one credit hour.
The course is structured so as to offer students the opportunity to acquire a sound general education in public relations and a more in-depth training in an area of their choice.
Students studying towards the BA (Honours) degree in Public Relations are required to take a minimum of 240 ECTS . Students may attempt more than the minimum credits only with the approval of the Head of Department.
Year 1 |
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| Semester 1 | ECTS | |
| Core Subjects | ||
| PRL-233 | ENGLISH LANGUAGE V | 5 |
| CST-110 | COMPUTERS AND APPLICATIONS I | 5 |
| BSM-221 | PRINCIPLES OF MARKETING | 5 |
| PSY-113 | INTRODUCTION TO SOCIAL PSYCHOLOGY | 5 |
| PRL-111 | PUBLIC RELATIONS I | 5 |
| Electives: 1 from | 5 | |
| PRL-236 | French Language VII | 5 |
| PRL-239 | German Language VII | 5 |
| Semester 2 | ||
| Core Subjects | ||
| PSY-123 | INTRODUCTION TO LIFESPAN PSYCHOLOGY | 5 |
| BSM-111 | THE THEORY AND PRACTICE OF MANAGEMENT I | 5 |
| PRL-243 | ENGLISH LANGUAGE VI | 5 |
| PRL-121 | PUBLIC RELATIONS II | 5 |
| CST-127 | MULTIMEDIA AND INTERNET APPLICATIONS | 5 |
| Electives: 1 from | 5 | |
| PRL-249 | German Language VIII | 5 |
| PRL-246 | French Language VIII | 5 |
Year 2 |
||
| Semester 3 | ECTS | |
| Core Subjects | ||
| PRL-211 | PUBLIC RELATIONS III | 5 |
| PRL-219 | SUCCESSFUL WRITING I | 5 |
| PRL-214 | MEDIA I | 5 |
| PRL-333 | ENGLISH LANGUAGE VII | 5 |
| CST-239 | COMPUTER LITERACY FOR THE OFFICE | 5 |
| Electives: 1 from | 5 | |
| PRL-339 | German Language IX | 5 |
| PRL-336 | French Language IX | 5 |
| Semester 4 | ||
| Core Subjects | ||
| BSM-342 | ADVERTISING AND PROMOTION | 5 |
| PRL-343 | ENGLISH LANGUAGE VIII | 5 |
| PRL-221 | PUBLIC RELATIONS IV | 5 |
| PRL-224 | MEDIA II | 5 |
| PRL-229 | SUCCESSFUL WRITING II | 5 |
| Electives: 1 from | 5 | |
| PRL-346 | French Language X | 5 |
| PRL-349 | German Language X | 5 |
Year 3 |
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| Semester 5 | ECTS | |
| Core Subjects | ||
| PRL-316 | ENGLISH LITERATURE I | 5 |
| PRL-311 | PUBLIC RELATIONS V | 5 |
| PRL-314 | MEDIA III | 5 |
| PRL-433 | ENGLISH LANGUAGE IX | 5 |
| Electives: 1 from | 5 | |
| PRL-436 | French Language XI | 5 |
| PRL-439 | German Language XI | 5 |
| and 1 from: | ||
| PRL-434 | French Civilisation I | 5 |
| PRL-334 | French Literature I | 5 |
| PRL-431 | Business French | 5 |
| and 1 from: | ||
| PRL-435 | German Civilisation I | 5 |
| PRL-335 | German Literature I | 5 |
| PRL-432 | Business German | 5 |
| Semester 6 | ||
| Core Subjects | ||
| PRL-321 | PUBLIC RELATIONS VI | 5 |
| PRL-325 | COMMUNICATIONS I | 5 |
| PRL-443 | ENGLISH LANGUAGE X | 5 |
| PRL-326 | ENGLISH LITERATURE II | 5 |
| Electives: 1 from | ||
| PRL-446 | French Language XII | 5 |
| PRL-449 | German Language XII | 5 |
| and 1 from: | ||
| PRL-444 | French Civilisation II | 5 |
| PRL-344 | French Literature II | 5 |
| PRL-347 | French for Tourism | 5 |
| and 1 from: | ||
| PRL-445 | German Civilisation II | 5 |
| PRL-345 | German Literature II | 5 |
| PRL-348 | German for Tourism | 5 |
Year 4 |
||
| Semester 7 | ECTS | |
| Core Subjects | ||
| CST-249 | COMPUTER MANAGEMENT FOR THE OFFICE | 5 |
| PRL-411 | PUBLIC RELATIONS VII | 5 |
| PRL-415 | COMMUNICATIONS II | 5 |
| Electives: 1 from | 5 | |
| PRL-434 | French Civilisation I | 5 |
| PRL-334 | French Literature I | 5 |
| PRL-431 | Business French | 5 |
| or 1 from: | ||
| PRL-435 | German Civilisation I | 5 |
| PRL-335 | German Literature I | 5 |
| PRL-432 | Business German | 5 |
| Electives: 1 or 2 From | (5-10) | |
| ACF-110 | Accounting and Finance I | 5 |
| BSM-411 | Industrial Relations I | 5 |
| GEN-450 | Project I | 5 |
| CST-114 | Statistics I | 5 |
| PSY-410 | The Impact of Greek Civilisation on Europe I | 5 |
| Semester 8 | ||
| Core Subjects | ||
| PRL-421 | PUBLIC RELATIONS VIII | 5 |
| BSM-310 | HUMAN RESOURCE MANAGEMENT I | 5 |
| Electives: 1 from | 5 | |
| PRL-347 | French for Tourism | 5 |
| PRL-348 | German for Tourism | 5 |
| PRL-445 | German Civilisation II | 5 |
| PRL-344 | French Literature II | 5 |
| PRL-444 | French Civilisation II | 5 |
| PRL-345 | German Literature II | 5 |
| Electives: 2 or 3 from | (10-15) | |
| PRL-425 | Communications III | 5 |
| PRL-420 | Business Ethics | 5 |
| GEN-451 | Project II | 5 |
| PSY-227 | Organisational Psychology | 5 |
| ACF-120 | Accounting and Finance II | 5 |
| PSY-420 | The Impact of Greek Civilisation on Europe II | 5 |
Course Information
- Credit:minimum of 240 ECTS
