The course has been designed with the aim of providing students with the opportunity to develop a sound understanding of the theory and practice of public relations.
Cognizance has been taken of the current realities and developments of the European and international business world, and the fact that the public relations practitioner is continually asked to meet new challenges.
Marketing Stream
Marketing is an integral part of Public Relations. For students who wish to concentrate on Marketing, this stream emphasises the development of a well-rounded understanding of domestic and international marketplaces and the methods used to operate within these spheres.
Structure of the BA (Hons) Degree in Public Relations
The period of study for full-time students is eight semesters covering both core and elective subjects. Each subject carries a fixed number of study credits. Fifteen lecture periods of forty-five minutes each plus all the prescribed course work normally constitute one credit hour.
The course is structured so as to offer students the opportunity to acquire a sound general education in Public Relations and a more in-depth training in an area of their choice.
Students studying towards the BA (Honours) degree in Public Relations are required to take a minimum of 240 ECTS . Students may attempt more than the minimum credits only with the approval of the Head of Department.
Year 1 |
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| Semester 1 | ECTS | |
| Core Subjects | ||
| CST-110 | COMPUTERS AND APPLICATIONS I | 5 |
| BSM-221 | PRINCIPLES OF MARKETING | 5 |
| PSY-113 | INTRODUCTION TO SOCIAL PSYCHOLOGY | 5 |
| PRL-111 | PUBLIC RELATIONS I | 5 |
| Electives: 2 from | 10 | |
| PRL-132/233 | English Language I/V | 5 |
| PRL-134/236 | French Language I/VII | 5 |
| PRL-137/239 | German Language I/VII | 5 |
| PSY-115 | Introduction to Sociology I | 5 |
| PSY-111 | General Psychology I | 5 |
| Semester 2 | ||
| Core Subjects | ||
| BSM-111 | THEORY AND PRACTICE OF MANAGEMENT I | 5 |
| CST-127 | MULTIMEDIA AND INTERNET APPLICATIONS | 5 |
| PRL-121 | PUBLIC RELATIONS II | 5 |
| PSY-123 | INTRODUCTION TO LIFESPAN PSYCHOLOGY | 5 |
| Electives: 2 from | 10 | |
| PRL-142/243 | English Language II/VI | 5 |
| PRL-144/246 | French Language II/VIII | 5 |
| PRL-147/249 | German Language II/VIII | 5 |
| PSY-125 | Introduction to Sociology II | 5 |
| PSY-121 | General Psychology II | 5 |
Year 2 |
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| Semester 3 | ECTS | |
| Core Subjects | ||
| PRL-211 | PUBLIC RELATIONS III | 5 |
| PRL-219 | SUCCESSFUL WRITING I | 5 |
| PRL-214 | MEDIA I | 5 |
| CST-239 | COMPUTER LITERACY FOR THE OFFICE | 5 |
| Electives: 2 from | 10 | |
| PRL-133/333 | English Language III/VII | 5 |
| PRL-135/336 | French Language III/IX | 5 |
| PRL-138/339 | German Language III/IX | 5 |
| PSY-227 | Organisational Psychology | 5 |
| PSY-410 | The Impact of Greek Civilisation on Europe I | 5 |
| Semester 4 | ||
| Core Subjects | ||
| PRL-221 | PUBLIC RELATIONS IV | 5 |
| PRL-229 | SUCCESSFUL WRITING II | 5 |
| PRL-224 | MEDIA II | 5 |
| BSM-342 | ADVERTISING AND PROMOTION | 5 |
| Electives: 2 from | 10 | |
| PRL-143/343 | English Language IV/VIII | 5 |
| PRL-145/346 | French Language IV/X | 5 |
| PRL-148/349 | German Language IV/X | 5 |
| PRL-420 | Business Ethics | 5 |
| PSY-420 | The Impact of Greek Civilisation on Europe II | 5 |
Year 3 |
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| Semester 5 | ECTS | |
| Core Subjects | ||
| PRL-311 | PUBLIC RELATIONS V | 5 |
| PRL-314 | MEDIA III | 5 |
| BSM-331 | MARKETING MANAGEMENT I | 5 |
| BSM-410 | THE DYNAMICS OF CYPRUS ECONOMY I | 5 |
| Electives: 2 from | 10 | |
| PRL-233/433 | English Language V/IX | 5 |
| PRL-136/436 | French Language V/XI | 5 |
| PRL-139/439 | German Language V/XI | 5 |
| BSM-231 | Topics in Applied Finance and Economics | 5 |
| Semester 6 | ||
| Core Subjects | ||
| PRL-321 | PUBLIC RELATIONS VI | 5 |
| PRL-325 | COMMUNICATIONS I | 5 |
| BSM-341 | MARKETING MANAGEMENT II | 5 |
| BSM_440 | MARKETING OF SERVICES | 5 |
| Electives: 2 From | 10 | |
| PRL-243/443 | English Language VI/X | 5 |
| PRL-146/446 | French Language VI/XII | 5 |
| PRL-149/449 | German Language VI/XII | 5 |
| BSM-420 | The Dynamics of the Cyprus Economy II | 5 |
Year 4 |
||
| Semester 7 | ECTS | |
| Core Subjects | ||
| PRL-411 | PUBLIC RELATIONS VII | 5 |
| PRL-415 | COMMUNICATIONS II | 5 |
| CST-249 | COMPUTER MANAGEMENT FOR THE OFFICE | 5 |
| BSM-435 | INTERNATIONAL MARKETING I | 5 |
| Electives: 1 or 2 from | (5-10) | |
| GEN-450 | Project I | 5 |
| CST-114 | Statistics I | 5 |
| ACF-110 | Accounting and Finance I | 5 |
| PSY-410 | The Impact of Greek Civilisation on Europe I | 5 |
| BSM-411 | Industrial Relations I | 5 |
| Semester 8 | ||
| Core Subjects | ||
| PRL-421 | PUBLIC RELATIONS VIII | 5 |
| BSM-310 | HUMAN RESOURCE MANAGEMENT I | 5 |
| BSM-445 | INTERNATIONAL MARKETING II | 5 |
| BSM-322 | CORPORATE STRATEGY AND PLANNING | 5 |
| Electives: 1 or 2 from | (5-10) | |
| PRL-425 | Communications III | 5 |
| GEN-451 | Project II | 5 |
| PRL-420 | Business Ethics | 5 |
| ACF-120 | Accounting and Finance II | 5 |
| PSY-420 | The Impact of Greek Civilisation on Europe II | 5 |
| PSY-227 | Organisational Psychology | 5 |
Course Information
- Credit:minimum of 240 ECTS
