The course has been designed with the aim of providing students with the opportunity to develop a sound understanding of the theory and practice of public relations.
We recognize the current realities and developments of the European and international business world, and the fact that the public relations practitioner is continually asked to meet new challenges.
Travel and Tourism Stream
The rapid, worldwide expansion of the tourist industry has brought about recognition of the need to provide public relations officers with special qualifications in tourism and leisure. The Travel and Tourism stream offers students the opportunity to enter the industry with the expertise needed to promote a business in the domestic and world travel marketplaces.
Structure of the BA (Hons) Degree in Public Relations
The period of study for full-time students is eight semesters covering both core and elective subjects. Each subject carries a fixed number of study credits. Fifteen lecture periods of forty-five minutes each plus all the prescribed course work normally constitute one credit hour.
The course is structured so as to offer students the opportunity to acquire a sound general education in Public Relations and a more in-depth training in an area of their choice.
Students studying towards the BA (Honours) degree in Public Relations are required to take a minimum of 240 ECTS . Students may attempt more than the minimum credits only with the approval of the Head of Department.
Year 1 |
||
| Semester 1 | ECTS | |
| Core Subjects | ||
| PRL-111 | PUBLIC RELATIONS I | 5 |
| CST-110 | COMPUTERS AND APPLICATIONS I | 5 |
| BSM-221 | PRINCIPLES OF MARKETING | 5 |
| PSY-113 | INTRODUCTION TO SOCIAL PSYCHOLOGY | 5 |
| Electives: 2 from | 10 | |
| PRL-132/233 | English Language I/V | 5 |
| PRL-134/236 | French Language I/VII | 5 |
| PRL-137/239 | German Language I/VII | 5 |
| PSY-115 | Introduction to Sociology I | 5 |
| PSY-111 | General Psychology I | 5 |
| Semester 2 | ||
| Core Subjects | ||
| BSM-111 | THEORY AND PRACTICE OF MANAGEMENT I | 5 |
| CST-127 | MULTIMEDIA AND INTERNET APPLICATIONS | 5 |
| PRL-121 | PUBLIC RELATIONS II | 5 |
| PSY-123 | INTRODUCTION TO LIFESPAN PSYCHOLOGY | 5 |
| Electives: 2 from | 10 | |
| PRL-142/243 | English Language II/VI | 5 |
| PRL-144/246 | French Language II/VIII | 5 |
| PRL-147/249 | German Language II/VIII | 5 |
| PSY-125 | Introduction to Sociology II | 5 |
| PSY-121 | General Psychology II | 5 |
Year 2 |
||
| Semester 3 | ECTS | |
| Core Subjects | ||
| PRL-211 | PUBLIC RELATIONS III | 5 |
| PRL-219 | SUCCESSFUL WRITING I | 5 |
| PRL-214 | MEDIA I | 5 |
| CST-239 | COMPUTER LITERACY FOR THE OFFICE | 5 |
| Electives: 2 from | 10 | |
| PRL-133/333 | English Language III/VII | 5 |
| PRL-135/336 | French Language III/IX | 5 |
| PRL-138/339 | German Language III/IX | 5 |
| PSY-227 | Organisational Psychology | 5 |
| PSY-410 | The Impact of Greek Civilisation on Europe I | 5 |
| Semester 4 | ||
| Core Subjects | ||
| PRL-221 | PUBLIC RELATIONS IV | 5 |
| PRL-229 | SUCCESSFUL WRITING II | 5 |
| PRL-224 | MEDIA II | 5 |
| BSM-342 | ADVERTISING AND PROMOTION | 5 |
| Electives: 2 from | 10 | |
| PRL-143/343 | English Language IV/VIII | 5 |
| PRL-145/346 | French Language IV/X | 5 |
| PRL-148/349 | German Language IV/X | 5 |
| PRL-420 | Business Ethics | 5 |
| PSY-420 | The Impact of Greek Civilisation on Europe II | 5 |
Year 3 |
||
| Semester 5 | ECTS | |
| Core Subjects | ||
| PRL-311 | PUBLIC RELATIONS V | 5 |
| PRL-314 | MEDIA III | 5 |
| PRL-315 | AN INTRODUCTION TO TRAVEL & TOURISM | 5 |
| BSM-410 | THE DYNAMICS OF CYPRUS ECONOMY I | 5 |
| Electives: 2 from | 10 | |
| PRL-233/433 | English Language V/IX | 5 |
| PRL-136/436 | French Language V/XI | 5 |
| PRL-139/439 | German Language V/XI | 5 |
| BSM-231 | Topics in Applied Finance and Economics | 5 |
| Semester 6 | ||
| Core Subjects | ||
| PRL-321 | PUBLIC RELATIONS VI | 5 |
| PRL-325 | COMMUNICATIONS I | 5 |
| PRL-327 | THE GEOGRAPHY OF TRAVEL & TOURISM | 5 |
| BSM_440 | MARKETING OF SERVICES | 5 |
| Electives: 2 from | 10 | |
| PRL-243/443 | English Language VI/X | 5 |
| PRL-146/446 | French Language VI/XII | 5 |
| PRL-149/449 | German Language VI/XII | 5 |
| BSM-420 | The Dynamics of Cyprus Economy II | 5 |
Year 4 |
||
| Semester 7 | ECTS | |
| Core Subjects | ||
| PRL-411 | PUBLIC RELATIONS VII | 5 |
| PRL-415 | COMMUNICATIONS II | 5 |
| CST-249 | COMPUTER MANAGEMENT FOR THE OFFICE | 5 |
| PRL-413 | MARKETING IN TRAVEL AND TOURISM | 5 |
| Electives: 1 or 2 from | (5-10) | |
| ACF-110 | Accounting and Finance I | 5 |
| PSY-410 | The Impact of Greek Civilisation on Europe I | 5 |
| CST-114 | Statistics I | 5 |
| GEN-450 | Project I | 5 |
| BSM-411 | Industrial Relations | 5 |
| Semester 8 | ||
| Core Subjects | ||
| PRL-421 | PUBLIC RELATIONS VIII | 5 |
| BSM-310 | HUMAN RESOURCE MANAGEMENT I | 5 |
| PRL-423 | TRAVEL AGENCY MANAGEMENT | 5 |
| BSM-322 | CORPORATE STRATEGY AND PLANNING | 5 |
| Electives: 1 or 2 from | (5-10) | |
| PRL-425 | Communications III | 5 |
| GEN-451 | Project II | 5 |
| PRL-420 | Business Ethics | 5 |
| ACF-120 | Accounting and Finance II | 5 |
| PSY-420 | The Impact of Greek Civilisation on Europe II | 5 |
| PSY-227 | Organisational Psychology | 5 |
Course Information
- Credit:minimum of 240 ECTS
